Jonathan Duque
Jonathan Duque in sunglasses and a tan T-shirt, standing inside the Colosseum in Rome under a clear blue sky.

Jonathan
Duque

You bring the goal. I help you work out the system that gets you there.

I explain the tools and trade-offs in plain terms; I can build it, teach your team to direct it, or both.

  • Working in business operations and enablement since 2017

Bring a stubborn problem

Work built around your business

Agentic work moves a defined task forward under your business rules. Your system and what your business knows stay with you, not with one AI company.

Three ways to work with me

Choose what you want me to take on.

  1. A working operation for your business

    I recommend ready-made components where they fit and explain what needs a custom build, with costs for each option. You choose the scope; I build a working operation you own, without you having to learn or run the tools.

    Built example: an event assistant grounded in event material directs unsupported questions to a person instead of guessing.

  2. Learn to direct it

    I teach business owners and agency leaders to direct AI assistants that carry work through without constant supervision, and train their teams to assess results. Much of that teaching has taken place in marketing agencies.

    I teach a path from written rules to directing agents.

  3. Hand me your marketing

    I propose the priorities and plan for your marketing and SEO, and explain why. Once you agree, I carry out the work through the channels and tools suited to the plan.

    I tell you when a new page would compete with one you already have.

You own the system. The AI is a part you can swap.

The system I run uses more than one AI model by design. Each job goes to the model that does it best, so I get the best of each and no single model's weak spots limit the work. Your workflows and knowledge live in a system your business owns, not inside one AI company. If a provider fails or changes its terms, the work can move to another. I can run it, teach your team to run it, or both.

About

I'm Jonathan Duque in Medellín, Colombia, helping businesses put AI to work and turn marketing decisions into delivery. Working with businesses since 2017.

Today I run a practitioner program. I ran teaching and implementation sessions at two multi-day practitioner events.

Questions

Can I change AI providers later?

You can. Because the system is yours and not tied to one AI company, you choose when a job moves to another provider. Before switching, I flag what needs adapting.

Do I own what you build?

Yes. You own everything I build for you. You host it or I host it; further development is available. Maintenance is covered by the guarantee agreed before starting.

Can you train my team to direct it?

Yes. I teach your team to write instructions and inspect results, then decide what should happen next. I led an eight-module search-marketing course built around lessons and practical submissions.

Who do you work with?

I work with business owners and agency leaders. Marketing agencies are where I have taught the most.

Can you automate my marketing and SEO?

Yes. I take on your marketing and SEO. I propose the priorities and the plan and explain why; then I carry out what you approve.

What does AI automation cost?

AI automation pricing is quoted per defined job after I see an example of the work. The quote distinguishes the build fee from ongoing hosting and AI usage.

Who is this for?

This service is for someone with a defined job to delegate or a team that wants to direct the work in-house. Choose setup, teaching or marketing delivery.

Do I have to learn to run it myself?

No. Running the tools is my responsibility when you delegate a job to me; you do not need to learn the software.

Do you use ready-made tools or build custom?

Both. I explain which ready-made components fit your task and what needs a custom build. You see the costs and trade-offs before choosing the scope; I build the agreed operation.

What could run overnight?

Overnight runs I build prepare a brief that links sources to your outstanding tasks. A failed check halts the job with an explanation.

How does AI automation work?

AI automation follows written rules for a specific task. An event assistant illustrates the boundary: it answers from event material and directs unsupported questions to a person instead of guessing.

Writing

Three articles on how I plan and build AI work for a business.

  1. How to Implement AI Architecture in an Organization

    A practical way to choose, test, and introduce AI architecture in an organization without confusing a demo with dependable work.

  2. Agentic AI Workflow Development vs Traditional Software

    Agentic AI and traditional software solve different problems. I explain how to choose, where to add controls, and when a fixed workflow is safer.

  3. What Does AI Architecture in Medellín Mean for a Business?

    AI architecture in Medellín for businesses in Laureles and El Poblado: start from one defined job and keep ownership clear.

All writing

Contact

Send a defined job or a marketing decision with an example of the work today. I reply with a first step.